Blog

Visit Us On YoutubeVisit Us On FacebookVisit Us On PinterestVisit Us On Twitter

The Cake Life – Why You Want To Quit and Why You Shouldn’t

Posted by on May 9, 2016 in A Piece of Cake- Blog | 6 comments

Lately my social media feeds have been full of posts like these: ” I’m burned out. I don’t want to make cakes anymore” “I am tired of giving up my weekends” “I am tired of not making a profit” Sound familiar? Is that you? Then let’s talk! The number one reason cake artists feel burned out is because they have TOO MUCH WORK. This isn’t necessarily a great thing. Let me tell you why. Ready? There is a huge difference between making cakes for fun and making cakes for a living. The biggest mistake bakers make is under-pricing their work. They do this for a plethora of reasons: they feel insecure about their work, they say there isn’t a market for higher prices, or they just want to be jerks and steal all the customers for themselves without a care in the world as to how they’re cheapening the value of custom cakes (I know a business like that in Los Angeles 🙂 I won’t be a total ass and name it though haha! ) Ok so back to my original statement of you having too much work. I don’t have a doubt that your work is good enough to sell, but WHY are you swamped? Are you that amazing that everyone wants your cakes, or are you too affordable? Think about that one long and hard. When I started my business I quit a very lucrative career to be poor for X amount of years as my business grew and developed. I too started selling my cakes for nothing (my first 100 person cake sold for $60, I made a total of -$120 on that one after my materials were purchased haha) and I slowly raised my prices from $3 to my current $7. I drafted a rough 5 year plan and told myself that I never wanted a high QUANTITY of cakes, I wanted high QUALITY of orders. What does this mean? It means that I’d rather have one $500 order for the weekend instead of 5 $100 cakes. This is why I set minimums and strictly stick to them. Your TIME is more valuable than anything and you need to learn to set boundaries with your customers and yourself. I see people post 6-8 cake orders per weekend and although that’s awesome, wouldn’t it feel better to make the same amount of money by selling 2 cakes? Maybe 3? Unless you live smack in the middle of nowhere there will always be a market for high quality prices. If it’s true that there is NOT, then either change careers or move or figure out a way to diversify your income. Another reason why you feel burned out is because of scheduling. Without a proper schedule this business will rule your life 24/7. When I started off I took phone calls at any hour because I didn’t want to lose customers. I eventually set a boundary by adhering to my store hours (yes, even home based businesses have store hours. That’s part of setting boundaries). Any phone calls that come once my store is closed go straight to voicemail. Speaking of phone calls, a wise idea is getting a business number.I use Google Voice and can screen all of my calls through my cell phone. BOUNDARIES are VERY important....

read more

Hawaiian Luau Massive Roasted Pig Cake

Posted by on Mar 30, 2016 in Uncategorized | 0 comments

Glendale Adventist Hospital hired us to make a roasted pig cake for their Luau party. The cake was MASSIVE and sits on a full sheet cake board. I made the body using 3 4-inch tall 10″ round cake tiers, placed vertically. I made the mistake of not ganaching the tiers first and they semi-collapsed on me…so don’t make my mistake and individually ganache the cakes prior to inverting them! You can learn how to make chocolate ganache here and you can learn how to ganache a cake here. I used an 8″ hemisphere cake for the head. The thigs and legs are made using rice krispies and the snout and ears are modeling chocolate. I used Fantasia Fondant for the first time on this project. It was really amazing to work with…the elasticity was great and no matter how hard I tugged on the fondant, it didn’t tear! I think I found my  new fondant for sculpted cakes! I covered the cake with ivory fondant. It was my first time making a roasted pig cake and I know it isn’t perfect.The snout looks like the poor thing has an allergy to death… I made it too fat. Live and learn. I created the roasted look by hand painting with a chocolate brown gel + water wash, adding darker brown for burnt looks. I used 11 pounds fondant, 6 pounds chocolate ganache, and the cake themselves weighed about 5 pounds. Thanks for reading! Shantal Cake Wars Season 2 “Archie Comics” Winner      ...

read more

How Shakar Bakery Won Food Network’s Cake Wars

Posted by on Mar 21, 2016 in A Piece of Cake- Blog | 4 comments

    It was July 2015 when I decided to apply to the Food Network AGAIN for the LAST TIME. I had applied religiously every year since 2011 each time getting closer and closer to being cast on a show. I knew Cake Wars was the show for me- I am super, duper, UBER competitive and I love the rush of working on a tight time schedule. One month later Super Delicious contacted me asking for a video submission. I was in San Francisco on vacation at the time and I halfheartedly told them “ya, ya, you’ll get a video.” I’ve been through this step many times… A week passed and I totally forgot about it. Again Super Delicious called me asking for the video and I paused and thought “huh… they really want a video from me. Can it be?! Will I get cast?!” So I submitted a video showing off the bruises covering my knees from an aggressive game of air hockey the night before at an Arcade, PROOF that I was competitive. A month later I get the golden phone call ” Congratulations! You will be competing on Season 2 of Cake Wars”   OH EM GEEEEEEEE!!!!!!!!!!! My episode was set to film a month later. I didn’t know the theme, I didn’t know anything. What I DID know is that I wanted to WIN!!!!!! There was no doubt in my mind I was taking my mom as my assistant. When I told her she said “No, Shantal, take one of your cake friends! I’m slow, I’m old and I’ll make you lose!” I told her “Win or lose, I want you as my partner because no one else deserves that spot.” Plus I valued the memory of being on tv with my mom WAY MORE than winning the $10,000. But don’t misunderstand me…I still wanted to win hahaha! http://shakarbakery.com/wp-content/uploads/2016/03/Shakar-Bakery-Wins.mp4 These are the steps I took to improve my chances of winning: Step 1: Treat the competition like a COMPETITION. Just like sports players watch previous games over and over again to analyze game plans, I had to do the same. I don’t own a television so I missed most of Season 1 of Cake Wars but I found all the episodes on YouTube. I grabbed a pen and paper and watched every single episode, noting down what the judges said, what they liked, what they didn’t like, what the competitors did wrong in short amount of time, what worked and what didn’t work. I watched each episode at the very least 3 times. Yes, I made time for that. I learned that Ron Ben Israel loved clean, square edges and that his favorite cake flavor was almond. I learned that Waylynn Lucas wanted the central characters to be LARGE on the cake and the main focus. These were very important things to remember!! Step 2: From the moment I learned I was going to be on cake wars I used every and any opportunity to practice baking! With every customer order I turned on the timer in my kitchen and I timed myself with every test, going faster and faster until I met my time goals. If something was taking me 10 minutes, how could I do it more efficiently? WHY was it taking me...

read more

Sugar Geode and Agate Chocolate Ganache Drip Cake

Posted by on Feb 7, 2016 in A Piece of Cake- Blog, Designer Cakes | 1 comment

  I created this cake for my mother’s 65th birthday. It’s said the color scheme for 65 is silver! My mom is Uruguayan and I wanted to create something special for her. Geodes and agates are heavily exported from Uruguay and have always been a passion of ours so I decided to recreate them with sugar, fondant and chocolate! This entire cake is edible, simple and...

read more

Happy Birthday Joan Crawford!!!

Posted by on Mar 23, 2015 in Designer Cakes | 6 comments

Three days ago, yes THREE, I got a cake request for a dead rat on a silver platter. This was a very odd request but after they told me it was for a Joan Crawford movie feature it made sense! They wanted to celebrate her birthday with the iconic scene in “What happened to Baby Jane?” of the dead rat being served on a bed of lettuce! So here he is: 2ft large and 25 pounds! The entire rat is cake!     Greg Laemmle having fun with my cake!...

read more

Specialty Cakes 102- More Things The Buyer Should Know!

Posted by on Feb 11, 2015 in A Piece of Cake- Blog | 0 comments

      A while ago I wrote a post called Specialty Cakes 101 and now it’s time we graduate to 102! In this post I am going to discuss a few misunderstandings the general public has regarding cake size, structures and price. 1. Cake Servings On the top of this post you will see a serving chart I created. The tiers are marked with their diameters (in inches) and all of them measure at the least 4″ in height. My servings are the size of a wedding serving slice- since my tiers are tall, you don’t need wide slices. The chart is for round tiers only! Unfortunately thanks to television and the grandiose cakes people see at most events, customers think a 5 tier cake is the proper size for say, 60 guests. What they don’t understand is that most of these cakes are mainly faux tiers and that the real servings are in the kitchen in the form of a sheet cake 🙂 I try to inform my customers and potential customers about serving size every time they place an order. I highly, HIGHLY recommend you grab a ruler and visually see what these diameters look like. A lot of cultures want over the top displays and in order to achieve that with the servings you need, we will most likely have to discuss faux tiers (which aren’t that much less expensive than real tiers, but still more cost affordable). Carved cakes are a little more difficult to calculate servings. Usually what we do is start with cake sizes we know servings of and start carving from there. For example, if I start with a 4″ high 8″ square cake it will normally feed 32 people. If the cake has minimal carving, I calculate for 20 servings. Remember, we charge per serving! If you’re wanting a grandiose cake you are going to have to pay for the extra servings to increase the size of the cakes! Sometimes it’s better to sacrifice size in order to afford more detail.   2.  Cake Denseness  Most people expect a really fluffy, angel cake type of texture with specialty cakes. The times you have enjoyed such fluffiness is when you are eating a sheet cake. Otherwise all bakers use a denser cake for tiered, 3D and carved cakes. The reason being is that we need a sound structure. A soft texture will not give the cake the support it needs and the last thing you want is a cake falling apart at your event! 3. Cake Pricing Ahhhh, pricing. The achille’s heel of this industry! Every baker charges differently- it all depends on their expertise, ingredients, their labor, and their designs. What many people fail to recognize is that bakers are running a business. The cost of labor, ingredients, overhead, etc etc all gets taken into account within the pricing of your cake. You can’t expect a white fondant 6″ tier to cost the same as a dragon cake that spits out fire. The more labor intensive the cake, the higher the price! You want real gold leaf instead of gold dust? The price of gold is expensive, so keep that in mind! It is a MYTH that we charge more for wedding cakes. My cake prices are the same for EVERY...

read more

How I Traveled The Yucatan Peninsula 9 Days For A Total Of $850!

Posted by on Jan 19, 2015 in A Piece of Cake- Blog | 2 comments

Places I visited: Merida, Celestun, Cenote X Batun (located near Uxmal), Chichen Itza, Playa del Carmen, Cozumel, and Tulum   It’s NO secret I suffer from a case of wander lust- I love to travel and do so as often as I possibly can. Many people think travel is a high expense, but that’s not always true. By writing this blog I hope to give you some travel tips that may encourage you to take that trip you’ve been wanting to take! Tip #1: Don’t travel during high season! Easier said than done, I know. One of the most beautiful parts of being a business owner is getting to choose when I get days off, and I take liberties with my vacation days 😉 But if you can, I really do recommend you study what are the high and low seasons of the places you want to visit. Flying during low season will save you hundreds and once you’re at your location your daily cost would be much lower. My trip to the Yucatan Peninsula was in a grey area… high season was JUST coming to an end, so ticket prices were in the $400 range for the January dates I selected. For a Los Angeles flight to Can Cun airport, that’s pretty expensive. In order to lessen the cost, I tapped into my miles and points. This leads me to tip #2! Tip #2: Use credit cards that give you miles! Why WOULDN’T you do this?! We all use credit cards and we should be reaping the rewards from our expenses. Think about it this way- you’re going to spend that $100 whether you pay cash or credit…so why not just pay with a credit card that now gave you 100 miles of credit to use? There are hundreds of credit cards out there that you can choose from. My favorite are the following: 1. British Airways Credit Card: this one has an annual fee, but the avios points are AMAZING for statewide travel. It only costs me 9k avios to fly on the west coast, and the most I’ve spent flying to the east coast was 21k! They are partnered with American Airlines. Plus side: no foreign transaction fees AND they don’t charge you for checked baggage! 2. Barclaycard : This credit card is amazing.  Right now if you sign up you earn 40,000 miles… every 2500 miles counts as $25 credit which means you would be earning $400 credit. I did this last year when I flew to the east coast and didn’t want to pay the $350 RT flight. I applied to this CC got the 40k miles and redeemed the $400 to my flight purchase. The best part is that by using this credit card you are gaining miles while redeeming miles, and on top of that you are awarded 10% travel miles when you use during travel! It’s a win win win all around with this credit card! BONUS: no foreign transaction fees! I use credit cards often so I was able to accumulate another $225 credit to be placed towards my Yucatan Peninsula trip. Combining my miles with the points on my Chase Ink business card ( #3 below) I was able to bring down the total cost of my flight to $96! 3....

read more

Steampunk Tesla Time Machine

Posted by on Nov 3, 2014 in A Piece of Cake- Blog, Designer Cakes | 0 comments

      If there is one thing you need to know about me, I am a huge fan of Nikola Tesla . I can’t remember how I first learned about him, it might have been during my Physics quarters at UCSB, or it might have even been earlier than that in some futuristic themed book I’ve read. Regardless of HOW I learned about him, once I knew of him, it was over for all scientists in history- past, present, future. Tesla is THE man. Aside from being an incredible genius, he had a heart of gold. If you read the Wikipedia link I hyperlinked above, you’d see why. He isn’t a perfect person, but it’s the flaws that make his life all the more fascinating! So why am I talking about Tesla?? I’ll tell you 🙂 About a year ago I was invited to participate in a Steampunk collaboration with fellow cake artists from around the world.  We called ourselves the Steampunk Sugar Geeks and the creations for this collaboration are insanely talented!!! You can see them all here, on our website: http://steampunksugargeeks.com/ I’ll admit that even though I had a full year to create my piece, I didn’t get to put it all together until 3 days before deadline. Before you think I’m a procrastinator (I am, but that’s not the point here), I lagged because I needed to have the right vision for my piece. Originally I wanted to create the actual Tesla Coil, a musical one at that, but my schedule kept getting bombarded with life and the fun project kept getting swept aside. So I’ll be making that one for my birthday next year 😉 I didn’t want to give up on Tesla…I wanted to combine my three passions in this project: Time travel, cakes, and Tesla. That’s when I decided to create a time machine using the Tesla lightning system. Since I was strapped on time, I bought a kit from http://www.amazing1.com/ Ok, not to put them down or anything, but the little lightning kit was disappointing. Maybe I was expecting too much since I wanted to originally build a large tesla coil, but the little sparks that jumped from one end to the other were so…boring. That’s when I decided to try to increase the sparkage going on in my piece by adding metal and wires to the clock. After a few hours of playing around to see what’s conductive and what isn’t (I had no idea if fondant would attract electricity or not, since it DOES contain moisture) by prodding the wires with a plastic rod, I finally got it to be interesting. It was still weak, and the system didn’t shoot out  continuous flow, so I was stuck with what you see in the video. I experimented with adding food coloring to the protective caps (that’s why one is black and one is yellow) because food coloring is water based. Doing that created the sparks to flow down to the base, which was cool!  I got shocked twice putting it together…oops 🙂 kids, don’t try this at home, unless you have a little bit of mad scientist in you!   Here are my photos! They’re not the best, since I was rushed, but enjoy anyway!  ...

read more

Han Solo in Carbonite Inspired Cake!

Posted by on Oct 20, 2014 in A Piece of Cake- Blog | 0 comments

^^^ That sound you hear in the video is my industrial refrigerator! I kept the noise since it reminded me of Darth Vader’s breathing!   There’s nothing more awesome than nerdy cakes! They require a ridiculous amount of time to make, but the final outcome is nothing short of phenomenal. This cake was particularly challenging, from the beginning to the very end of delivery (I blame the Los Angeles heat for that one… the front panel of my cake fell forward during delivery. Luckily it didn’t break, but it refused to stay stuck to the cake!! It was luckily a mild cake disaster and my customer was awesome about it). Anyway,  my customer wanted her husband frozen in carbonite and I mashed his features with Han Solo’s. Here is a work in progress shot:   And now the detail shots of the cake:         I think the best part was the official Star Wars instagram account liking my work!...

read more

David Tutera Features Shakar Bakery

Posted by on Oct 7, 2014 in A Piece of Cake- Blog | 2 comments

  Earlier this year, around March, I missed a phone call. The events that happened next were either destined, or showed how determined I can be when using my detective skills. The voicemail said something along the lines of “hi, this is so-and-so, I work with celebrity event planner David Tutera. We wanted to let you know that we came across your website and would love for you to work with us on one of the upcoming television shows! If you’re interested please call us back. We also sent you an e-mail.” After hanging up, I rushed to check my email since the lady didn’t leave a name in the voicemail, nor a call back number, and the phone number listed in my missed call was a generic work line. There wasn’t an e-mail anywhere to be found… I put my detective skills to use and started hunting down all David Tutera phone numbers until finally I reached someone who knew who called me! This is where all the fun started… First and foremost, can I say how AWESOME it is that David Tutera’s team found my website and loved my work? I do all of my marketing myself so it was definitely a “pat yourself on your shoulder” moment for me. At first they asked me to do a wedding cake in June, but about 2 weeks before Amy Weber’s event, they called and asked if I would instead do a birthday party for a set of twins celebrating with a Chronicle of Narnia theme. I am a HUGE fan of that book set so I immediately said yes. They gave me full creative control and only ask that I send them sketches of my idea. If you work with me, you know I’m super self-conscious about my sketching skills (or lack of haha). I tried researching my customer, Amy Weber on the internet so that I could get a better feel for her style. She is definitely a multi-faceted person with many professional hats! On top of that, her children are RIDICULOUSLY adorable!!! It took a little while to come up with two different cake designs that would be both girly and boyish. I decided to make Madison’s more of a story and thought it would be cool to put images from chapters of the book on one tier, keep the top tier simple with her monogram, and create a winter design on the top. I REALLY love the first moment Lucy steps into Narnia in the books so I wanted to show case that! For Levi’s cake, I was in a bind. I wanted it to be more boyish and I also wanted to really stretch my artistic capabilities. That’s when I came across this book art and decided to re-create it in cake form! The artwork is by Justin Rowe, here is the link: http://daysfalllikeleaves.blogspot.com/2013/11/meeting-mr-tumnus-narnia-book-sculpture.html Isn’t it amazing?!?! I fell in love with it immediately! Now that I had my designs, it was time to get to work, and boy did I need a lot of time for these cakes! I clocked in 20 hours on Levi’s cake, and about 15 for Madison’s! I custom made the borders of the frames on her cake out of silicone molds, and it took a long time to...

read more
%d bloggers like this: