Posts made in June, 2012

Blog Feature in The Frosted Petticoat

Posted by on Jun 14, 2012 in Press | 0 comments

This week, my bakery was featured in a blog post by the Frosted petticoat! It was such a wonderful surprise, and I love what they had to say about my work! Check it out below, or click on this link to read more! Home Real Weddings Babies Unlikely Unions Giveaways Submissions Website Shop This Blog This Blog June 13, 2012 Frosted Find – Shakar Bakery This weeks Frosted Find really is frosted!  Los Angeles-based Shakar Bakery specializes in delicious designer cakes, cupcakes, and cookies.  Appropriately named, “shakar” literally means “sugar” in Armenian.  This sweet company is the brainchild of the amazingly talented Shantal DerBoghosian, a self-taught cake genius with a flair for the spectacular. Not only are these little pieces of art absolutely gorgeous, I can personally vouch for their yumminess.  How do I know how good these desserts are, you ask?  Okay, confession time: Shantal is a good family friend & wonderfully brings a little something-something to every gathering. Needless to say, I have found myself hovering around many a dessert table sneaking her delicious goodies.  She even made my sister-in-law’s heavenly bridal shower cake, which was a huge hit and tasted divine!   So, whether you’re looking for a high-end wedding cake or hoping to shower a soon-to-be mom with some sweets, head on over to Shakar Bakery& tell them that The Frosted Petticoat sent you! LinkWithin Email ThisBlogThis!Share to TwitterShare to Facebook Categories: Baby Shower, Blue Weddings, Bridal Showers, Frosted Finds, Pink Weddings, Vintage Weddings, Wedding Cake, Wedding Decor Sam, Blog Editor Los Angeles & NYC Join Sam, the eccentric mastermind behind the candy company The Frosted Petticoat, as she takes her whimsical approach to chocolate into the realms of wedding & event planning!...

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Interview with the Armenian Weekly Newspaper

Posted by on Jun 14, 2012 in Press | 1 comment

This week, I was interviewed by a very well known and established newspaper, the Armenian Weekly I was very happy to acquiesce to the interview request, and I took pride in my bakery’s history! As most of you will read, I started my business in the midst of a brutal unemployment period. It was scary to start a business when I was neck deep in debt and without any source of income! But here I am today, running my business and working full-time as an Environmental Engineer! To read more, follow the link below! http://www.armenianweekly.com/2012/06/14/from-funemployment-to-chocolate-cakes-the-making-of-shakar-bakery/ From ‘Funemployment’ to Chocolate Cakes: The Making of Shakar Bakery Posted By Weekly Staff On June 14, 2012 @ 7:50 am In Interviews,West Coast | 1 Comment   ‘Life is uncertain. Eat dessert first.’ —Ernestine Ulmer Whoever uses the phrase “a piece of cake” to denote ease most likely has not seen Shakar Bakery’s exquisite, intricately designed cakes. Whoever uses the phrase “a piece of cake” to denote ease most likely has not seen Shakar Bakery’s exquisite, intricately designed cakes. Like many a great idea and successful business model, Shakar Bakery was born out of unemployment. In an interview with the Armenian Weekly, the bakery’s founder, Shantal Der Boghosian, explained, “I graduated from UCLA with a master’s degree in environmental engineering just in time for the economic crash. Coincidently, my contract job as a chemist ended the same week that I graduated, and I entered a six-month period of ‘funemployment.’ The endless rejection e-mails were disheartening and I started to think of ways I could get by until I found a full-time job. To distract myself, I made more cakes and started a blog documenting my work. I sculpted a Pi cake for a mathematician friend, and a purse cake for my fashionista best friend.” “It wasn’t until I finished designing the purse cake that I had my ‘ah-ha!’ moment and realized that I was pretty good at cake decorating and should open up a business,” she added. Although Shaker Bakery was officially founded in December 2009, Der Boghosian had been baking cakes for the family since she was eight. It took some time for the idea of starting a business to take shape. “I never had any formal training in cake decorating and I had plenty of competition in Los Angeles. I used all my ‘funemployment’ time to research all about cake decorating online. YouTube, Google, and Cake Boss became my best friends. I also knew that choosing a name was very important, and it took weeks before I settled on Shakar Bakery. It was easy for both Armenians and non-Armenians to pronounce, easy to remember, and the best part was that it translated to sugar or sweet!” Shakar Bakery founder Shantal Der Boghosian. Friends and family were Shakar Bakery’s main customers the first few months. “They were kind enough to let me bake for their events, and I would share my blog posts on Facebook. The two orders that paved way to success came from two friends! One friend ordered a few dozen baby shower cookies, and another friend ordered a 3-tier baptism cake for 100 people. I remember Googling ‘how to tier fondant cakes’ in order to prepare for the order, and I only charged $60 for that cake even though I spent 18 hours making it,” Der Boghosian recounted. After starting a full-time engineering job, she started cramming her full-time “Shakar hours” into after-work hours. “I work on my cakes when I get home from work at 5 p.m. and call it a night around 12:30 a.m., since I wake up at 5 a.m. for work,” she said. Shakar Bakery’s business is, mainly, online based (www.shakarbakery.com), and most of the orders are made via e-mail or by phone. “Facebook has been the best source of advertisement for me and I have received many emails from people saying their friend ‘liked’ my picture and that’s how they heard about me.” “The biggest reason I love Shakar Bakery is that I’m always baking for a happy and festive occasion. It’s always a...

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